Ever-hungry social media platforms put an incredible pressure on marketing departments to produce cost-effective yet quality content.
Instagram is particularly keen on very short loops, short enough to be viewed before the inevitable swipe-left.

We were commissioned to produce original Infinite Loops that would get the selling points across while being creative and shareable.
The results include Bird-headed Cocktail Lovers, a Jacuzzi Cosmonaut, a few Magic Sunglasses, and a Boomerang Dancing Duet....

As an architectural icon, the Murray Hotel Arches are an ideal location with so many eye-catching angles to choose from.

In preparation for the Fendi fashion catwalk, we collected timelapses of the construction and trial run of the event setup to highlight the versatility of this space.

The startup company, Nivose, needed to showcase their winter athleisure fashion for a crowdfunding campaign on the French platform, Ulule.

But, there was no actual collection to feature! So how could we create an eye-catching promo video without any products?

Luckily, we were given 2 prototype styles of winter jacket and some old posters of the original Nivose branding from 1936.

With these in hand we told the legacy of their brand name using a creative mix of vintage graphic styles and green screen technology.

We had two days to shoot all the footage necessary for three different edits - hotel, food & beverage and spa. Therefore, to avoid disrupting the guests at Banyan Tree Macau, it was essential that we planned production down to the smallest detail. 

Storyboarding each scene was crucial as our movements had to be carefully coordinated with access to locations limited to specific times during the day. 

Admittedly though, it was the first time talents asked for more takes. 

Don't forget the essentials before putting your party shoes on!

A final clip to remind guests what to expect, and what is expected of them, at the office Christmas party. 

Stage 2 of our "lest they forget" strategy was making sure the guests arrived appropriately dressed.

Hosting a costume party is like choreographing a flash mob; it only works when everyone reads the same memo.

We made sure that these partygoers knew what they were getting into... costumes that is!
 

How can we make sure you make it to a party without relying on your smart calendar?

Simple - burn it into the back of your brain with visuals you can't forget!

When we received a brief to build trailers for a game themed party, you had to practically hold us back from diving into the toy box.

We even searched high and low for one of the few classic pinball machines in Hong Kong.
 

Where's Brian were over the same old bars and tired tunes of LKF and took last year's Halloween celebrations into their own bloody hands!

It's hard enough to say no to a glass of well-aged Whiskey. But who could resist the dream of comparing 30 of the finest Whiskies, carefully picked from around the world for trendsetting Hongkong Land?

One noteworthy visual effect that we created is the space-time continuum dolly shot on the bottles. This trick allowed us to highlight the bottles without promoting any particular brand. 

However, given the high number of paticipating shops to visit, the short time available, and the density of the crowd, we were required to shoot sharply and swiftly.

How many steps does it take to get married?
According to Hongkong Land, only 53.

This shoot was particularly challenging, as we had to adapt and overcome the conditions placed on us by the Photo-shoot and Mother Nature.

In shooting a behind the scenes of a photo shoot, we must discreetly capture every aspect of the photo shoot, without ever delaying or disturbing the primary shoot.

Ermenegildo Zegna's tailor workshop at Landmark more than measures up to to most discerning tastes...this video encapsulates the sartorial elegance of Italian tailoring and service.

Ermenegildo Zegna Hong Kong

We went behind-the-scenes and captured the glamour of a high-end photo shoot, and as usual we had to work discreetly around the photographer.

Back in the edit room we decided to highlight specific elements of fashion by using a magnifying graphic system. This allowed us to showcase details on accessories, wools, and furs and show how breathtaking winter fashion truly looked like. 

For this Fall/Winter 2013 and third installment of One Central Macau‘s promotional movies, following Gaile Lai and Donnie Yen, it was no less impressive to work with Mainland China’s Megastar Huang Xiao Ming.

A renowned actor, singer and model with over 20 Millions followers on Weibo, brand ambassador for Tissot and ridiculously good looking, Huang Xiao Ming turned out to be very friendly and easy to work with. This was crucial as the whole movie was shot in just half a day since we had to share time with the photographer and keep the excited fans at bay.

But as Huang Xiao Ming played the game, reacting very positively to our direction, we were able to wrap the whole movie just in time for sunset on the One Central Macau promenade.

To celebrate 20 years on top of the industry Hong Kong born superstar Karen Mok displayed 20 hand-selected exhibits, giving fans an intimate look at Mok's rise and the making of 'Moknificence'.

In this behind-the-scenes video Mok gives us a look at her Golden Melody Awards, Hong Kong Film award, and her days back in Kowloon. 

BuyMeDesign venture has won the HK Cyberport incubation program 2014, The Indus Entrepreneurs of Silicon Valley TIE pitch day 2015 and has been selected as ambassador and successful business case by InvestHK creative Industries 2015.
Always keen to contribute back to the industry and community, Florence has been a speaker at Maison & Objet Asia, Taiwan Designers Week and InnoDesignTech Expo BoDW HK amongst others.
Florence has been named by SCMP: "Curator of Cool things ... Launching Pad for unsung designers, one of the 52 Hong Kong female startup entrepreneurs" and has been mentioned on Elle, InDesign, Perspective mag, TL mag, Milk, Sleepers and more.

After 10 years of design excellence BMD unfortunately had to close down in 2019.

Although we were not producing Filmages' rendition of Ip Man, filming Donnie Yen for a behind-the-scenes video brought a different set of challenges. Since we had limited time with Donnie, we had to make the most of it.

For the Fall/Winter 2012 season, Yen demonstrated his impeccable taste for fashion while strolling past luxurious One Central Macau shops such as Dior, Ralph Lauren and Gucci.

This photo shoot was fun. And we're not just saying that because of the trampoline.

We correlated lavish outfits with the letters of Landmark and by intertwining dynamic motion graphics with stills from our footage we literally spelled out Hongkong Land's most fashionable entity. 

From 8th May to 24th June 2012, LANDMARK MEN presented the "One Love Sprayed HK Art Exhibition”. On display were artworks by renowned French graffiti artists KONGO and CEET, who in the past have collaborated with luxury labels including Prada and Loewe.

The only thing that the models at Landmark's "Fashion's Most Wanted" photo shoot are guilty of is stealing the show.

East and West, Curvy and Geometric...
Behind-the-scenes of this fashion shoot we lightened the mood given by the abstractly shaped stage background by developing a connection with the models.

P&G Max Factor needed a motivational training video.
We produced a short narration to illustrate how to be defuse conflicts, define goals, stay focused, ... and win.

Frank Sinatra and Barbara Streisand were meeting at the Polar Express train station in Hongkong Land's Landmark Atrium.

Snowball anyone?

Start JG had just finished shooting a travel series of 5 Australian segments for CNN Go, and needed the edit done urgently, so we received the raw footage with very little instruction.

Before their creative team flight touched ground we had already completed all the edits, music, sound fx, and colour grading included.

In Hong Kong, men now have a mall to call their own.
To celebrate the rebranding of Hongkong Land's Landmark basement in "LANDMARK MEN" a runway show featuring actor Louis Koo Tin-lok presented the latest fashion from their tenants luxury brands.

With limited space to dance around the models and stage, we got to display our remarkable steady-cam skills.

In Hong Kong, men now have a mall to call their own.
To celebrate the rebranding of Hongkong Land's Landmark basement in "LANDMARK MEN" a runway show featuring actor Louis Koo Tin-lok presented the latest fashion from their tenants luxury brands.

With limited space to dance around the models and stage, we got to display our remarkable steady-cam skills.

To celebrate the rebranding of Hongkong Land's Landmark basement in "LANDMARK MEN", a pop-up store was transformed into a premier billiard parlor for its Pool Tournament Series.

After two weeks of hard-ball competitions, the series finally came to a close when world snooker champion Marco Fu and celebrity Jennifer Tse soared in to show off their pool-playing skills in a friendly match.

This instalment of One Central Macau's promotional movie starred fashion model, magazine cover girl, and actress Gaile Lok (at that time Gaile Lai). 

The Macau-born supermodel stunned the cameras as she highlighted the Spring/Summer 2011 fashion and different parts of One Central Macau's allure. 

This promotional movie was followed by two more, featuring Mainland China Megastar Huang Xiao Ming, and "Ip Man" Donnie Yen. 

One sure thing with hair dressing maverick Kim Robinson is:
However glamorous the model, he remains the star of the show...

Check out Kim's "Salon" in Landmark

Platinum Winner - Hermes Creative Awards 2012

Filming jewellery is not as glamorous as one would think…

Try shooting within a very short (2 hour) time frame, through thick glass cases, with bright halogen spotlights creating crazy-strong overexposure, causing minimum disturbance to the VIP guests, watched closely by nervous security guards breathing suspiciously down your neck.

But that was no concern for our experienced team. We pulled that job off pretty well, don’t you think?

Did you know that many world leaders would rather wear nothing else than Hong Kong's very own Ascot Chang VIP cotton shirt?

From such humble beginnings, Ascot Chang has achieved international recognition for their respect for tailoring traditions, best-in-class materials, and impeccable taste, fitting right into the Landmark's pursuit for excellence.

Hats off!

We had worked with L'Oréal's travel retail marketing team on several projects, so to celebrate their huge achievements they wanted to make a fun, team-spirited video.

At this time it seemed like every company felt like a Lip-Dub video was a must-do.

But we were more than happy to indulge, because we had a lot of fun working in harmony with the staff. 

To feature Emmanuel F hair salon's transformative magic, we planned then captured the metamorphosis of three different women.

We sure didn't have time to let our own hair down since it was all shot in less then half a day!

We then created a gentle blend of beauty cinematography, timelapse, photos, with a touch of organic-shaped motion graphics.

For their latest travel-retail marketing campaign Lancôme needed to raise interest in their star MUA.

So we created a stylish lifestyle portrait of the Artist at work.

Catwalks and lookbooks are the go-to methods for showcasing a new fashion line, but we decided to blend these elements together and bring them to life through video.  

Filmages went behind the scenes of a fashion shoot for Liliane H to highlight the movement and textures of her Fall/Winter collection.

Producing in-store promos may seem like a pretty straightforward job: Client provides visual elements, we develop a storyboard, client sends us some feedback, we fine-tune and finalise it shortly thereafter– no major technical difficulty there, so that should be it!

However the devil is in the details, and even more so for the cosmetics industry.

Understandably, whenever there is a big, new blockbuster product coming out getting global communication to follow the product guidelines is a daunting task. On the other hand our assignment was to create something unique, exclusive for Asia-Pacific.

So, with little room to maneuver, we managed to create a visually attractive animation and successfully surpassed the brand-guardian's approval.

Producing in-store promos may seem like a pretty straightforward job: Client provides visual elements, we develop a storyboard, client sends us some feedback, we fine-tune and finalise it shortly thereafter– no major technical difficulty there, so that should be it!

However the devil is in the details, and even more so for the cosmetics industry.

Understandably, whenever there is a big, new blockbuster product coming out getting global communication to follow the product guidelines is a daunting task. On the other hand our assignment was to create something unique, exclusive for Asia-Pacific.

So, with little room to maneuver, we managed to create a visually attractive animation and successfully surpassed the brand-guardian's approval.

Producing in-store promos may seem like a pretty straightforward job: Client provides visual elements, we develop a storyboard, client sends us some feedback, we fine-tune and finalise it shortly thereafter– no major technical difficulty there, so that should be it!

However the devil is in the details, and even more so for the cosmetics industry.

Understandably, whenever there is a big, new blockbuster product coming out getting global communication to follow the product guidelines is a daunting task. On the other hand our assignment was to create something unique, exclusive for Asia-Pacific.

So, with little room to maneuver, we managed to create a visually attractive animation and successfully surpassed the brand-guardian's approval.

With Gen-Y now reaching into every level of the job market, training just isn't the same.

Use of video as a medium for edu-tainment is a must even for internal training, and particularly for the cosmetics industry.

So we directed our lovely talents to act in an impromptu Side Walk Interview.

Put yourself in the shoes of a company executive: 

You've being given a marketing presentation: Would you rather go through the monotony of a powerpoint presentation, or watch a movie?

While both methods serve the same purpose, the better looking and more entertaining video cannot be ignored. 

Behind the glamour of an evening filled with celebrities, models, actors, and singers, events like the Elle Style Awards need to be flawless.

Through a meticulous but flexible design process we successfully created graphic animations for the 25+ requested nominees and awards recipients, even as information arrived late or was re-shuffled by the client literally at the last minute.

Outside of Europe many people do not know about The Cyclades, one of the many cluseters of Greek Islands.

So when Lancôme asked us to make a video for their new Cyclades fragrance we needed to communicate the serene, tranquil beaches, blue skies, fresh air, and, of course, elegance of the Aegean Sea.

With watercolor paints and a scanner we designed a fresh, vibrant setting for the floral unveiling of Cyclades. When watched by staff and customers alike, the video puts imagery to emotion in a previously unknown place. 

Ask them now about The Cyclades, and they'll have a lot to say!