[ { "work_title": "Lâncome - Black Carat", "client": "L’Oréal", "clientURL": "loreal", "workID": "120", "wordDate": "2008", "show_brand": "{show_brand}", "description": "\n \n

Producing in-store promos may seem like a pretty straightforward job: Client provides visual elements, we develop a storyboard, client sends us some feedback, we fine-tune and finalise it shortly thereafter– no major technical difficulty there, so that should be it!<\/p>\n\n

However the devil is in the details, and even more so for the cosmetics industry.<\/p>\n\n

Understandably, whenever there is a big, new blockbuster product coming out getting global communication to follow the product guidelines is a daunting task. On the other hand our assignment was to create something unique, exclusive for Asia-Pacific.<\/p>\n\n

So, with little room to maneuver, we managed to create a visually attractive animation and successfully surpassed the brand-guardian's approval.<\/p>\n ", "longdescription": "

Producing in-store promos may seem like a pretty straightforward job: Client provides visual elements, we develop a storyboard, client sends us some feedback, we fine-tune and finalise it shortly thereafter– no major technical difficulty there, so that should be it!<\/p>\n\n

However the devil is in the details, and even more so for the cosmetics industry.<\/p>\n\n

Understandably, whenever there is a big, new blockbuster product coming out getting global communication to follow the product guidelines is a daunting task. On the other hand our assignment was to create something unique, exclusive for Asia-Pacific.<\/p>\n\n

So, with little room to maneuver, we managed to create a visually attractive animation and successfully surpassed the brand-guardian's approval.<\/p>", "descriptionlink": "", "thumb": "/images/made/images/thumbs/Scental_Loreal_Black_Carat_00001_840_473.jpg", "selectButton": "Add to Selection", "selectButtonClass": "addToSelection", "selectURL": "https:\/\/www.filmages.com\/?ACT=29&p=YToyOntzOjg6ImVudHJ5X2lkIjtzOjM6IjEyMCI7czoxMToiY2xvbmVkX2Zyb20iO2I6MDt9&ret=https%3A%2F%2Fwww.filmages.com%2F_ajax%2FworkDetail-json%2Floreal_lancome-black-carat", "status" : "listed", "shareURL": "https:\/\/www.filmages.com\/project\/loreal_lancome-black-carat", "videoID": "FBA1Yh2GhoE", "self_video" : "false", "flexvideo" : "flex-video widescreen", "categories" : [ "In Store ","Animation","Fashion & Beauty"], "categoriesURL" : [ "https://www.filmages.com/work/category/in-store","https://www.filmages.com/work/category/animation","https://www.filmages.com/work/category/fashion-beauty"], "tags" : [], "tagsURL" : [], "thumbs" : [ "\/images\/made\/images\/thumbs\/Scental_Loreal_Black_Carat_00002_300_169.jpg","\/images\/made\/images\/thumbs\/Scental_Loreal_Black_Carat_00003_300_169.jpg","\/images\/made\/images\/thumbs\/Scental_Loreal_Black_Carat_00004_300_169.jpg"], "awards" : [ ], "awardsName" : [ ], "clientID" : "363" } ]