[
    
    {
        "work_title": "The Soccer Mum",
        "client": "Lykka",
		"clientURL": "lykka",
        "workID": "719",
        "wordDate": "2022",
        "show_brand": "{show_brand}",
        "description": "\n        \n        <p>Give a Lykka bottle&nbsp;a simple shake and feel magic happen:&nbsp;a patented HNC heat exchange technology will help keep your hands warm in the winter and cool in the summer!<\/p>\n\n<p>To promote this new product sold exclusively online to mostly northern europe\/america female audience&nbsp;we created 6 stories highlighting the benefits in a relatable&nbsp;and humourous way.<br \/>\n<a href=\"https:\/\/www.filmages.com\/work\/keywordSearch\/lykka\/\" target=\"_parent\">All 6 Lykka commercials<\/a>&nbsp;were shots in only 2 days in our own studio, and entirely produced in-house.<br \/>\nWith&nbsp;carefully planned storyboards we used a clever mix of&nbsp;light, wind, props, and motion graphics, to bring the Lykka stories to life.<\/p>\n        ",
		"longdescription": "<p>Give a Lykka bottle&nbsp;a simple shake and feel magic happen:&nbsp;a patented HNC heat exchange technology will help keep your hands warm in the winter and cool in the summer!<\/p>\n\n<p>To promote this new product sold exclusively online to mostly northern europe\/america female audience&nbsp;we created 6 stories highlighting the benefits in a relatable&nbsp;and humourous way.<br \/>\n<a href=\"https:\/\/www.filmages.com\/work\/keywordSearch\/lykka\/\" target=\"_parent\">All 6 Lykka commercials<\/a>&nbsp;were shots in only 2 days in our own studio, and entirely produced in-house.<br \/>\nWith&nbsp;carefully planned storyboards we used a clever mix of&nbsp;light, wind, props, and motion graphics, to bring the Lykka stories to life.<\/p>",
		"descriptionlink": "",
        "thumb": "/images/made/images/thumbs/Lykka_Soccer_Mum_00001_840_473.jpg",
        
        "selectButton": "Add to Selection",
		"selectButtonClass": "addToSelection",
        "selectURL": "https:\/\/www.filmages.com\/?ACT=29&p=YToyOntzOjg6ImVudHJ5X2lkIjtzOjM6IjcxOSI7czoxMToiY2xvbmVkX2Zyb20iO2I6MDt9&ret=https%3A%2F%2Fwww.filmages.com%2F_ajax%2FworkDetail-json%2Fthe-soccer-mum",
        
		"status" : "listed",
		"shareURL": "https:\/\/www.filmages.com\/project\/the-soccer-mum",

        
        "videoID": "pM9AmdlHRwM",
        "self_video" : "false",
         "flexvideo" : "flex-video widescreen",
        
        
        "categories" : [ "Promotional","Comedy","Lifestyle","Sports","Motion Graphics","Food & Beverage"],
		"categoriesURL" : [ "https://www.filmages.com/work/category/promotional","https://www.filmages.com/work/category/comedy","https://www.filmages.com/work/category/lifestyle","https://www.filmages.com/work/category/sports","https://www.filmages.com/work/category/motion-graphics","https://www.filmages.com/work/category/food-beverage"],
		
		"tags" : [],
		"tagsURL" : [],

        "thumbs" : [ "\/images\/made\/images\/thumbs\/Lykka_Soccer_Mum_00002_300_169.jpg","\/images\/made\/images\/thumbs\/Lykka_Soccer_Mum_00003_300_169.jpg","\/images\/made\/images\/thumbs\/Lykka_Soccer_Mum_00004_300_169.jpg"],
		"awards" : [ ],
		"awardsName" : [ ],

        "clientID" : "713"

	}
]