How could we turn a classic case of corporate need into a piece of entertainment? How could we engage an audience of existing customers with the details of the whole of La Rose Noire's processes?

We turned the story upside down! Instead of highlighting the positive points of production, we lead the audience into a dramatic exploration of LRN operations from the perspective of hired investigators.

For what was a rather dark movie, we had to come up with a positive resolution to ensure the audience came away informed and satisfied.
 

One Central Macau is a home away from home for any retail connoisseur.

Yet they needed our best camera moves to wrap their high-end luxury brands portfolio up and convince Mainland Chinese visitors to spare time away from gambling tables.

Our challenge was to feature 5 new products, and 5 different recipes, with only half a day to shoot them all.

BTW, did you notice the shots that were really close to the bottom of the pan, almost touching the food?

Well, we sacrificed a few Bergner pans and slit their side so that we could shoot extremely low. So the talent had to cook without letting the food fall out!
 

Our challange was to feature 5 duo tools, and the 10 ways to use them, with only half a day to shoot them all.

Fortunately, we are experienced in shooting macro-photography.

We ensured that everything we had planned in the storyboard was delivered according to Bergner's expectation.

For this Fall/Winter 2013 and third installment of One Central Macau‘s promotional movies, following Gaile Lai and Donnie Yen, it was no less impressive to work with Mainland China’s Megastar Huang Xiao Ming.

A renowned actor, singer and model with over 20 Millions followers on Weibo, brand ambassador for Tissot and ridiculously good looking, Huang Xiao Ming turned out to be very friendly and easy to work with. This was crucial as the whole movie was shot in just half a day since we had to share time with the photographer and keep the excited fans at bay.

But as Huang Xiao Ming played the game, reacting very positively to our direction, we were able to wrap the whole movie just in time for sunset on the One Central Macau promenade.

Although we were not producing Filmages' rendition of Ip Man, filming Donnie Yen for a behind-the-scenes video brought a different set of challenges. Since we had limited time with Donnie, we had to make the most of it.

For the Fall/Winter 2012 season, Yen demonstrated his impeccable taste for fashion while strolling past luxurious One Central Macau shops such as Dior, Ralph Lauren and Gucci.

This instalment of One Central Macau's promotional movie starred fashion model, magazine cover girl, and actress Gaile Lok (at that time Gaile Lai). 

The Macau-born supermodel stunned the cameras as she highlighted the Spring/Summer 2011 fashion and different parts of One Central Macau's allure. 

This promotional movie was followed by two more, featuring Mainland China Megastar Huang Xiao Ming, and "Ip Man" Donnie Yen. 

To feature Emmanuel F hair salon's transformative magic, we planned then captured the metamorphosis of three different women.

We sure didn't have time to let our own hair down since it was all shot in less then half a day!

We then created a gentle blend of beauty cinematography, timelapse, photos, with a touch of organic-shaped motion graphics.

For their latest travel-retail marketing campaign Lancôme needed to raise interest in their star MUA.

So we created a stylish lifestyle portrait of the Artist at work.

Catwalks and lookbooks are the go-to methods for showcasing a new fashion line, but we decided to blend these elements together and bring them to life through video.  

Filmages went behind the scenes of a fashion shoot for Liliane H to highlight the movement and textures of her Fall/Winter collection.

Ask anyone who speaks English, as a first or second language, and you'll know how fickle it can be.

But not only did we have to produce that video through complex approval process: We also had to produce 19 different language versions, with VO, Subtitles, and On-screen texts, inculding Arabic, Italian, Korean, German, Spanish (Spain + Latin America), Simplified and Traditional Chinese, Russian, Japanese, French, and Portuguese.

Talk about winning the polyglottery!

Producing in-store promos may seem like a pretty straightforward job: Client provides visual elements, we develop a storyboard, client sends us some feedback, we fine-tune and finalise it shortly thereafter– no major technical difficulty there, so that should be it!

However the devil is in the details, and even more so for the cosmetics industry.

Understandably, whenever there is a big, new blockbuster product coming out getting global communication to follow the product guidelines is a daunting task. On the other hand our assignment was to create something unique, exclusive for Asia-Pacific.

So, with little room to maneuver, we managed to create a visually attractive animation and successfully surpassed the brand-guardian's approval.

Producing in-store promos may seem like a pretty straightforward job: Client provides visual elements, we develop a storyboard, client sends us some feedback, we fine-tune and finalise it shortly thereafter– no major technical difficulty there, so that should be it!

However the devil is in the details, and even more so for the cosmetics industry.

Understandably, whenever there is a big, new blockbuster product coming out getting global communication to follow the product guidelines is a daunting task. On the other hand our assignment was to create something unique, exclusive for Asia-Pacific.

So, with little room to maneuver, we managed to create a visually attractive animation and successfully surpassed the brand-guardian's approval.

Producing in-store promos may seem like a pretty straightforward job: Client provides visual elements, we develop a storyboard, client sends us some feedback, we fine-tune and finalise it shortly thereafter– no major technical difficulty there, so that should be it!

However the devil is in the details, and even more so for the cosmetics industry.

Understandably, whenever there is a big, new blockbuster product coming out getting global communication to follow the product guidelines is a daunting task. On the other hand our assignment was to create something unique, exclusive for Asia-Pacific.

So, with little room to maneuver, we managed to create a visually attractive animation and successfully surpassed the brand-guardian's approval.