From time to time our videographers undergo an event coverage endurance challenge and MIPIM Asia is a workout we look forward to every year.

Besides capturing the usual networking and key note speakers, we also joined the after party celebrations at the Grand Hyatt.

Although the brief has hardly changed over the years the key to covering these events is to be spacially aware, especially when so many activities over so many days blur into one.
 

Model pilots and inseparable brothers, Gaëtan & Godefroy came to Hong Kong to the delight of the local crowd.

Despite the unstable marine wind and stormy weather, they manage to pull incredible stunts with model airplanes specifically designed for indoor flight.

"衝上雲霄 - Triumph in the Skies" is titled after a very famous local TV series.

Godspeed!
 

Our carnivorous crew was put to a tantalizing test, having to concentrate on their camera work while the smell of prime French beef cooking was floating in the air.

Our productions generally require a mid-size crew of 3 to 8 people.
With so many booths with so little time, and only a cameraman and an assistant assigned, would the "Filmages Lite" crew be up to the task of capturing the vibrant wine-hub of South East Asia?
The result speaks for itself...

A showcase of engaging speakers, impactful networking opportunities, and celebrating outstanding property development projects in the Asia Pacific region, Filmages has felt at home covering the MIPIM Asia conference since 2007.

The energy was palpable throughout the two-day event as we interviewed key opinion leaders and captured the startup awards gala dinner to wrap up another successful convention.
 

Being invited as a major speaker to the Swiss Economic Forum is nothing short of prestigious, and usually the SEF produces the guest's biopic introduction themselves.

But Gerard Dubois preferred to take his portrayal in his own hands, or rather, to put it in ours.

Having already produced several films for LRN we had to stick to the provided SEF guidelines, but could produce a much more creative and richly documented video portrait.

As one of the leading global providers of energy efficient and smart lighting solutions, Megaman commissioned the Filmages crew to cover their booth at the Hong Kong Lighting Fair 2015.

 

As one of our long-term clients, Reed Midem has already proven their ability to put on successful business events.
In this movie we highlighted how impactful MIPIM Asia, their Property Leaders Summit in Asia-Pacific event, truly is.

We gathered testimonials from some of the most influential leaders in the world of construction to talk about the ingredients that makes MIPIM Asia summit so alluring.

In this promo we enhanced the action by framing the footage with motion graphics during post-production.

By including notable, million-dollar faces in property development, we highlighted some of the many opportunities to be found at MIPIM Asia.

Be connected
Be in the know and 
Be inspired 

By pairing motion graphics with event footage we helped Reed Midem promote their flagship exhibition in Asia; MIPIM Asia.

This video won't pay justice to our work unless you project is on a 25m wide stage with huge loudspeaker and super high-definition projectors.

But well, we trust that you will forgive the scale-model stage simulation.

This project also included jury, nominees and winners videos, all with a consistent animation design.

Our challenge put in front of us was to create an eye-catching awards animation. With our model and several motion graphics techniques (can you count how many?). This dynamic mix of concept, direction, individuals and techniques, we created an awards animation that would kick off their ceremony in the best possible way.

In this TV spot, Reed Midem promotes their highly successful MIPIM Asia conference where leaders in the property market gather to discuss industry trends and forecasts.

This commercial short ran on Bloomberg Asia screens for months!

Using an enormous multi-screen in Cannes, France we wanted to captivate the audience. This Awards Ceremony celebrated the most outstanding of property development in 9 different categories.

So the kickoff needed to not only be informative but it needed to be entertaining and inspiring as well. To maximise visual effect we worked with the lighting and stage designer and truly enhanced the stage.  We wanted our effects to be described with words like"big", "bold", "gutsy".  But at the same time we wanted to illicit emotion and leave a lasting impression on the attendees.

We cooked up some anticipation for the Mapic event held in Cannes, France.

To contrast the strict and practical expectations of a corporate evening we came up with an original approach that would surprise and entertain the attendees.
With animation we displayed the award process as a recipe, really attracting the attention of the crowd.  Using simple, yet strong design, with some special sound effects, the metaphor lighted some sparkles in the audience and really set the tone for the rest of the night.

Et voilà!

For the second consecutive year, GL Events commissioned Filmages to produce a short presentation video for Comexposium's “Cartes in Asia Summit” in Hong Kong.

The main topics of this year’s conferences were mobility, payments, smart technologies, digital security and IoT. To catch the audience’s attention immediately, and centralise the human element within the story, we created a kick-off video featuring a hand manipulating smart technologies with various interfaces in everyday situations

The apparently simple animation was based on outline strokes animated using one hand, which required advance motion graphics with a few tailor-made sound effects. The final video was a startling surprise for an audience of tech buffs. It helped the client strenghten its corporate image as an innovative event organizer.

In 2010, Reed Midem really wanted to generate an optimistic buzz for the MIPIM Asia awards. After the 2009 global downturn, the key takeaway was Asia Pacific’s rapid, effective and sustainable recovery.

In our 3rd consecutive collaboration, using the now highly recognisable MIPIM Asia format, Filmages created a powerful and upbeat promotional video. Focusing on the fact that, even in the darkest hours of the melt down, Asia not only started her recovery earlier than anywhere else but also that she weathered the financial storm with stellar business acumen. 

The MIPIM 2010 video sought to promote that, even though 2009 was a tough year, the exhibition was a resounding success and was definitely not to be missed this year.
 

After commissioning a video presentation for their upcoming seminar, Sonepar gave Filmages some existing material with which to start building a video. But there was not enough to truly represent their global reach as it only focussed on their business in Europe.

Considering that they are represented in 17 Asian countries, this presented a very unbalanced picture.  So, with very little time and material available, Filmages decided to redress what we had to create a video that fully exposed the Asian arm of Sonepar.

By adding snapshots of the people who make up the Sonepar Asia operations teams, Filmages produced a video which lifted up the Asia Pacific image on the global management stage.

 

For the 4th consecutive year, Filmages helped Reed MIDEM consolidate its position as a leader in real estate in the Asia Pacific region through its flagship exhibition, MIPIM Asia.

Filmages was once again commissioned to provide a complete video service package for their annual event at the HK Convention and Exhibition Centre.

Starting with the release of the pre-event promotional video in March 2010, Filmages coordinated the video coverage throughout the 3-day exhibition, the conferences’ web casts and the awards ceremony.

Platinum Winner - Hermes Creative Awards 2011

For the second year in a row, MIPIM Asia asked Filmages to record their annual exhibition and create a compelling promotional video.

This year was a little different, amidst bankruptcies and bailouts, MIPIM and parent Reed MIDEM needed to express their long term commitment to the real estate market in Asia Pacific.

Filmages created a video that is both practical yet hopeful, realistic yet visionary.  There WILL be a next year, and year after, and year after…

Continuing on our excellent relationship with the MIPIM Asia team, we were once again commissioned to produce the MIPIM Asia Awards 2009 Kick Off animation.

As the format was very short, this piece was edited to not only be eye-catching, but also to reach 3 goals simultaneously:

Establish the brand further 
Introduce the Awards' nominees
Feature China as this year’s "Country of Honour"
 

We were very honoured to be selected by Reed Midem to produce the opening piece for their commercial retail exhibition MAPIC in Cannes, France.

This high-octane, straight to the point edit reinforced their branding by giving a meaningful twist to their event’s visual.

Let's say it wasn't just the athletes who had to bring their A Game to the 2008 Beijing Olympics. 

GL Events suffered major setbacks due to incredibly harsh weather conditions and had only 15 days to do damage control.

As everyone waded ankle deep through the mud to rebuild the equestrian obstacle course, and with uttelry disrupted production plan, Filmages documented whatever the skies let them. Narrative could only be developed later.

In the end the competition went off without a hitch, and the audience at the GL Events annual convention were blown away by their comeback, heroically featured by our video.

After we filmed the entire 3-day MIPIM Asia exhibition, MIPIM needed Filmages to edit a promotional video to promote next year’s event.

Our brief was to show the productivity and scope of MIPIM Asia to global real estate leaders.

We agree with our client that this video will be a major factor in attracting even more attendees to next year’s event.

New brand identity? No problem.

Uniplan is an event company that needed to exhibit their credentials and unveil their new corporate identity.
Using dynamic motion graphic animations we gave life to the still pictures that we were provided with, and pumped up the pulse of Uniplan's new heartbeat.