[
    
    {
        "work_title": "MAPIC 2011 Kick Off Animation",
        "client": "Reed MIDEM",
		"clientURL": "reed-midem",
        "workID": "162",
        "wordDate": "2011",
        "show_brand": "{show_brand}",
        "description": "\n        \n        <p>We cooked up some anticipation for the Mapic event held in Cannes, France.<\/p>\n\n<p>To contrast the strict and practical expectations of a corporate evening we came up with an original approach that would surprise and entertain the attendees.<br \/>\nWith animation we displayed the award process as a recipe, really attracting the attention of the crowd. &nbsp;Using simple, yet strong design, with some special sound effects, the metaphor lighted some sparkles in the audience and really set the tone for the rest of the night.<\/p>\n\n<p>Et voil&agrave;!<\/p>\n        ",
		"longdescription": "<p>We cooked up some anticipation for the Mapic event held in Cannes, France.<\/p>\n\n<p>To contrast the strict and practical expectations of a corporate evening we came up with an original approach that would surprise and entertain the attendees.<br \/>\nWith animation we displayed the award process as a recipe, really attracting the attention of the crowd. &nbsp;Using simple, yet strong design, with some special sound effects, the metaphor lighted some sparkles in the audience and really set the tone for the rest of the night.<\/p>\n\n<p>Et voil&agrave;!<\/p>",
		"descriptionlink": "<p><a href=\"http:\/\/www.mipim.com\/mapic\/\" target=\"_blank\">&gt; Mapic website<\/a><br \/>\n<a href=\"http:\/\/www.mipim.com\/en\/mapic\/programme\/mapic-awards\/\" target=\"_blank\">&gt; Mapic Awards 2011<\/a><\/p>",
        "thumb": "/images/made/images/thumbs/MAPIC_2011_Kick_off_Animation_00001_840_473.jpg",
        
        "selectButton": "Add to Selection",
		"selectButtonClass": "addToSelection",
        "selectURL": "https:\/\/www.filmages.com\/?ACT=29&p=YToyOntzOjg6ImVudHJ5X2lkIjtzOjM6IjE2MiI7czoxMToiY2xvbmVkX2Zyb20iO2I6MDt9&ret=https%3A%2F%2Fwww.filmages.com%2F_ajax%2FworkDetail-json%2Freed-midem_mapic-2011-kick-off-animation",
        
		"status" : "listed",
		"shareURL": "https:\/\/www.filmages.com\/project\/reed-midem_mapic-2011-kick-off-animation",

        
        "videoID": "skPhYJvtKCY",
        "self_video" : "false",
         "flexvideo" : "flex-video widescreen",
        
        
        "categories" : [ "Awards Ceremony","Events","Animation","Motion Graphics","Exhibitions & Conventions"],
		"categoriesURL" : [ "https://www.filmages.com/work/category/awards-ceremony","https://www.filmages.com/work/category/event-coverage","https://www.filmages.com/work/category/animation","https://www.filmages.com/work/category/motion-graphics","https://www.filmages.com/work/category/exhibitions-conventions"],
		
		"tags" : ["shopping","illustration"],
		"tagsURL" : ["/work/tag/shopping","/work/tag/illustration"],

        "thumbs" : [ "\/images\/made\/images\/thumbs\/MAPIC_2011_Kick_off_Animation_00002_300_169.jpg","\/images\/made\/images\/thumbs\/MAPIC_2011_Kick_off_Animation_00003_300_169.jpg","\/images\/made\/images\/thumbs\/MAPIC_2011_Kick_off_Animation_00004_300_169.jpg"],
		"awards" : [ ],
		"awardsName" : [ ],

        "clientID" : "385"

	}
]