[ { "work_title": "MAPIC 2011 Kick Off Animation", "client": "Reed MIDEM", "clientURL": "reed-midem", "workID": "162", "wordDate": "2011", "show_brand": "{show_brand}", "description": "\n \n

We cooked up some anticipation for the Mapic event held in Cannes, France.<\/p>\n\n

To contrast the strict and practical expectations of a corporate evening we came up with an original approach that would surprise and entertain the attendees.
\nWith animation we displayed the award process as a recipe, really attracting the attention of the crowd.  Using simple, yet strong design, with some special sound effects, the metaphor lighted some sparkles in the audience and really set the tone for the rest of the night.<\/p>\n\n

Et voilà!<\/p>\n ", "longdescription": "

We cooked up some anticipation for the Mapic event held in Cannes, France.<\/p>\n\n

To contrast the strict and practical expectations of a corporate evening we came up with an original approach that would surprise and entertain the attendees.
\nWith animation we displayed the award process as a recipe, really attracting the attention of the crowd.  Using simple, yet strong design, with some special sound effects, the metaphor lighted some sparkles in the audience and really set the tone for the rest of the night.<\/p>\n\n

Et voilà!<\/p>", "descriptionlink": "

> Mapic website<\/a>
\n
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