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For this movie, we were given total carte blanche on the creative.
We wanted to stay away from the tired style of the step-by-step recipe video, but at the same time, we also wanted to avoid being purely abstract. We put Chef Alvin from Bo Innovation into the context of his hometown, as this segment will address a predominantly International audience, who may look to choose Hong Kong as their next gastronomic destination.

Classic Fine Foods is the market leading importer and distributor of the finest ingredients. It serves the vast majority of five-star hotels and high-end restaurants in Asia, with an expanding presence in the Middle East and Europe.
To pay tribute to their favourite Chefs, they have commissioned a “World’s Top Chefs series”, with a second movie about Umberto Bombana.

Shortly after this movie was released, Alvin Leung was selected as one of the renowned judges for MasterChef Canada, the popular reality/cooking show, and the producers asked us the permission to use some of the footage we produced with Alvin for the show's trailer. Alvin’s legendary showmanship is great fun to watch, as he is definitely not mincing words!