Having covered the event several times over the years, we pulled together a crew of videographers and photographers and high-tailed it to The Landmark's Boutique Boulevard.

Live performances by Rain and Bebe Rexha kept our team on their toes as they tustled through the crowds to cover every angle of the event.

While the guests partied on into the night, we did not rest until all photos and video were delivered the next morning.

One Central Macau is a home away from home for any retail connoisseur.

Yet they needed our best camera moves to wrap their high-end luxury brands portfolio up and convince Mainland Chinese visitors to spare time away from gambling tables.

It's hard enough to say no to a glass of well-aged Whiskey. But who could resist the dream of comparing 30 of the finest Whiskies, carefully picked from around the world for trendsetting Hongkong Land?

One noteworthy visual effect that we created is the space-time continuum dolly shot on the bottles. This trick allowed us to highlight the bottles without promoting any particular brand. 

However, given the high number of paticipating shops to visit, the short time available, and the density of the crowd, we were required to shoot sharply and swiftly.

They say a true appreciation of art comes from perspective. This year the Landmark turned the way we look at art upside down.

A blend of projection, installation and magnification altered the way their guests admired these stunning pieces.

This specially comissioned public exhibition, designed by William Lim, showcased artworks worth over $140 million.

Getting the chance to witness and capture this spectacular sight? Priceless.

How many steps does it take to get married?
According to Hongkong Land, only 53.

This shoot was particularly challenging, as we had to adapt and overcome the conditions placed on us by the Photo-shoot and Mother Nature.

In shooting a behind the scenes of a photo shoot, we must discreetly capture every aspect of the photo shoot, without ever delaying or disturbing the primary shoot.

When it comes to sampling whiskies, the best advice is to follow your nose.

The Filmages crew take a tour through the Landmark's subterranean shopping arcade, sampling some of the finest whiskey whilst browsing the latest in men's fashion and gadgets.

E-commerce is not only a sophisticated technology, but also an extremely complicated concept with a lot of moving parts; Online retailing, ad banner administration, consumer behavior tracking, promotional offers, online payments, warehouse management, fulfillment, and much more.

So to add some clarity to the complexity and get ClearGo’s message out loud and clear we used dynamic motion graphics.
Motion graphics helped to represent abstract concepts and give a unified look in line with Cleargo brand identity.

For this Fall/Winter 2013 and third installment of One Central Macau‘s promotional movies, following Gaile Lai and Donnie Yen, it was no less impressive to work with Mainland China’s Megastar Huang Xiao Ming.

A renowned actor, singer and model with over 20 Millions followers on Weibo, brand ambassador for Tissot and ridiculously good looking, Huang Xiao Ming turned out to be very friendly and easy to work with. This was crucial as the whole movie was shot in just half a day since we had to share time with the photographer and keep the excited fans at bay.

But as Huang Xiao Ming played the game, reacting very positively to our direction, we were able to wrap the whole movie just in time for sunset on the One Central Macau promenade.

Our challenge put in front of us was to create an eye-catching awards animation. With our model and several motion graphics techniques (can you count how many?). This dynamic mix of concept, direction, individuals and techniques, we created an awards animation that would kick off their ceremony in the best possible way.

Although we were not producing Filmages' rendition of Ip Man, filming Donnie Yen for a behind-the-scenes video brought a different set of challenges. Since we had limited time with Donnie, we had to make the most of it.

For the Fall/Winter 2012 season, Yen demonstrated his impeccable taste for fashion while strolling past luxurious One Central Macau shops such as Dior, Ralph Lauren and Gucci.

We cooked up some anticipation for the Mapic event held in Cannes, France.

To contrast the strict and practical expectations of a corporate evening we came up with an original approach that would surprise and entertain the attendees.
With animation we displayed the award process as a recipe, really attracting the attention of the crowd.  Using simple, yet strong design, with some special sound effects, the metaphor lighted some sparkles in the audience and really set the tone for the rest of the night.

Et voilà!

Unfamiliar with the subtle distinctions between whiskey and whisky? Between wheat, barley, malt and rye?
Missing knowledge about pit moss, oak barrels?
Hongkong Land VIPs were treated with an evening of spirited knowledge with the gold liquor guru Ron Taylor and his unmistakable Scottish accent.

We must say that the dark environment stretched the limit of our camera's ISO sensitivity down to its knee.

To celebrate the rebranding of Hongkong Land's Landmark basement in "LANDMARK MEN", a pop-up store was transformed into a premier billiard parlor for its Pool Tournament Series.

After two weeks of hard-ball competitions, the series finally came to a close when world snooker champion Marco Fu and celebrity Jennifer Tse soared in to show off their pool-playing skills in a friendly match.

This instalment of One Central Macau's promotional movie starred fashion model, magazine cover girl, and actress Gaile Lok (at that time Gaile Lai). 

The Macau-born supermodel stunned the cameras as she highlighted the Spring/Summer 2011 fashion and different parts of One Central Macau's allure. 

This promotional movie was followed by two more, featuring Mainland China Megastar Huang Xiao Ming, and "Ip Man" Donnie Yen. 

We were very honoured to be selected by Reed Midem to produce the opening piece for their commercial retail exhibition MAPIC in Cannes, France.

This high-octane, straight to the point edit reinforced their branding by giving a meaningful twist to their event’s visual.

This is the earliest of Filmages' work. At that time Fred had recently resigned from his previous company, Lemon-Asia, a leading internet design company of which he was partner. 
But Fred wanted to move toward video production, and the opportunity came with this movie, produced for the Hong Kong Airport Authority. The airport's extension "SkyCity" was just a prospective project at that time, and HKAA needed a clear explainer video of the project's mass plan and overall circulation. Although our technical capabilities were not in the top tier, the clear and solid flow of our script and storyboard impressed the stakeholders greatly, and we won this project against much more established video production agencies which had placed high-end 3D rendering over content.
Ultimately it helped HKAA to get the go-ahead from government officials.