How could we turn a classic case of corporate need into a piece of entertainment? How could we engage an audience of existing customers with the details of the whole of La Rose Noire's processes?

We turned the story upside down! Instead of highlighting the positive points of production, we lead the audience into a dramatic exploration of LRN operations from the perspective of hired investigators.

For what was a rather dark movie, we had to come up with a positive resolution to ensure the audience came away informed and satisfied.
 

How do you represent a company with a global presence?
You get people from all around the world to talk about it.

So, we created six mini-stories ideally portraying a business club manager in New York City, a golf club manager in Singapore, a catering manager for a fashion event in Paris, a six-star hotel manager in Dubai, an executive chef in Sydney, and a royal banquet official in London.

It seems that the sky is the limit for Gerard Dubois and his loyal team...
To celebrate the launch of their (already very successful) second shop in Tsim Sha Tsui, La Rose Noire asked us to produce a video that would reflect their long-term vision.
With shop rental being the major hurdle for any brand expansion in Hong Kong this video is primarily geared to seduce property owners.

Following the previous year’s video the highly successful La Rose Noire wanted to keep their customers updated with their achievements and new lines of mouth-watering products. 

However, the world had been shaken by several China food scandals, and we scripted a storyline starting from their strong fundamentals; top quality Flour, Eggs, Dairy, authentic craftsmanship; building up towards quality control, distribution, and ultimately impeccable taste.

This video certainly helped them go serenely through the media storm, and in fact consolidated their reputation.

How do we make a movie delicious? This was the challenge posed to us by LRN, was to turn 3 new product lines and make them visually appealing whislt using our sense of sight to ultimately determine taste. 

Another challenge was to demonstrate the handmade care taken with the products, all being done in an industrial factory.

It was a challenging project, this fun, delicious, stylish and sexy and we here are very proud of the end result.

Never forget where you came from. 

La Rose Noire may have an incredibly successful global enterprise now, but they never forgot their humble beginning as a single cake shop.
Although the high-demand grew them into a wholesale manufacturer, they always kept a deep love for retail.
So in 2012 they opened the “Passion” patisserie and asked Filmages to produce a social-media teaser.

Our main challenge was to introduce the audience to an unusually large array of products.
We decided to bring in two dancers with different outfits, choreography and mood lighting to represent various consumers and their respective appetites. 

There are many people who might think Bakery and Pastry are easy; just add the ingredients in correct quantities, mix, bake, serve; et voilà! - Not quite.
The fine art of French Bakery and Pastry is about crafting each product down to the smallest details. And that is what makes La Rose Noire operations so fascinating; Industrial scale yet genuinely handcrafted.
So to produce this movie we had to first observe, and then humbly learn to see from the eye's of this industry.
We brought in a strong storyline, a touch of poetry and humour.
The resulting movie was extremely well received by LRN customers world-wide and this translated in a noticeable increase in sales.