RESULTS FOR: woori gmal
-
Woori GMAL
Global Market Asia launch
Woori GMAL
2006
For their extravagant launch party Woori needed a video to announce the debut of their new Global Market to 250 of Asia-Pacific's top bankers and officials. We proposed to cast CNN Financial News journalist Lorraine Hahn to anchor the video and spin the story as if it was an interview-based financial reportage. We also proposed to play a ubiquity trick, starting the story in a studio, continuing in Seoul, then seamlessly transitioning to Hong Kong. To the surprise of everyone in… -
Woori GMAL
E-Ho Land
Woori GMAL
2008
Following our successful collaboration with Korean financial institution on their Hong Kong GMAL office launch, Woori asked us to create this video for a property roadshow. Since the master plan was still a work in progress, we had to devise a storyline that would highlight the why rather than the how.