[ { "work_title": "Global Market Asia launch", "client": "Woori GMAL", "clientURL": "woori-gmal", "workID": "20", "wordDate": "2006", "show_brand": "{show_brand}", "description": "\n \n

For their extravagant launch party Woori needed a video to announce the debut of their new Global Market to 250 of Asia-Pacific's top bankers and officials. <\/p>\n\n

We proposed to cast CNN Financial News journalist Lorraine Hahn to anchor the video and spin the story as if it was an interview-based financial reportage. We also proposed to play a ubiquity trick, starting the story in a studio, continuing in Seoul, then seamlessly transitioning to Hong Kong.<\/p>\n\n

To the surprise of everyone in the room, the CEO agreed to the strategy and immediately awarded us the job.<\/p>\n ", "longdescription": "

For their extravagant launch party Woori needed a video to announce the debut of their new Global Market to 250 of Asia-Pacific's top bankers and officials. <\/p>\n\n

We proposed to cast CNN Financial News journalist Lorraine Hahn to anchor the video and spin the story as if it was an interview-based financial reportage. We also proposed to play a ubiquity trick, starting the story in a studio, continuing in Seoul, then seamlessly transitioning to Hong Kong.<\/p>\n\n

To the surprise of everyone in the room, the CEO agreed to the strategy and immediately awarded us the job.<\/p>", "descriptionlink": "

To get Woori's prestigious account we had to pitch against much larger production companies. During our pitch with the CEO we made a bold, but honest statement.<\/p>\n\n

We told them that to appeal to an international audience they would not need so much to convince them of their services, but mostly to clarify misconceptions. They would need to disprove that Koreans do not speak english, that they had a male-dominating society, and that they were extremely conservative.<\/p>", "thumb": "/images/made/images/thumbs/Woori_GMAL_00001_840_473.jpg", "selectButton": "Add to Selection", "selectButtonClass": "addToSelection", "selectURL": "https:\/\/www.filmages.com\/?ACT=29&p=YToyOntzOjg6ImVudHJ5X2lkIjtzOjI6IjIwIjtzOjExOiJjbG9uZWRfZnJvbSI7YjowO30=&ret=https%3A%2F%2Fwww.filmages.com%2F_ajax%2FworkDetail-json%2Fwoori-gmal_global-market-asia-launch", "status" : "listed", "shareURL": "https:\/\/www.filmages.com\/project\/woori-gmal_global-market-asia-launch", "videoID": "6STA22Rk4oU", "self_video" : "false", "flexvideo" : "flex-video widescreen", "categories" : [ "Celebration","Corporate","Banking & Finance"], "categoriesURL" : [ "https://www.filmages.com/work/category/celebration","https://www.filmages.com/work/category/corporate","https://www.filmages.com/work/category/banking-finance"], "tags" : ["korea"], "tagsURL" : ["/work/tag/korea"], "thumbs" : [ "\/images\/made\/images\/thumbs\/Woori_GMAL_00002_300_169.jpg","\/images\/made\/images\/thumbs\/Woori_GMAL_00003_300_169.jpg","\/images\/made\/images\/thumbs\/Woori_GMAL_00004_300_169.jpg"], "awards" : [ ], "awardsName" : [ ], "clientID" : "417" } ]