Producing in-store promos may seem like a pretty straightforward job: Client provides visual elements, we develop a storyboard, client sends us some feedback, we fine-tune and finalise it shortly thereafter– no major technical difficulty there, so that should be it! However the devil is in the details, and even more so for the cosmetics industry. Understandably, whenever there is a big, new blockbuster product coming out getting global communication to follow the product guidelines is a daunting task. On the other hand our assignment was to create…

We had worked with L'Oréal's travel retail marketing team on several projects, so to celebrate their huge achievements they wanted to make a fun, team-spirited video. At this time it seemed like every company felt like a Lip-Dub video was a must-do. But we were more than happy to indulge, because we had a lot of fun working in harmony with the staff. 

Outside of Europe many people do not know about The Cyclades, one of the many cluseters of Greek Islands. So when Lancôme asked us to make a video for their new Cyclades fragrance we needed to communicate the serene, tranquil beaches, blue skies, fresh air, and, of course, elegance of the Aegean Sea. With watercolor paints and a scanner we designed a fresh, vibrant setting for the floral unveiling of Cyclades. When watched by staff and customers alike, the video puts imagery to emotion in a previously…

For their latest travel-retail marketing campaign Lancôme needed to raise interest in their star MUA. So we created a stylish lifestyle portrait of the Artist at work.

Producing in-store promos may seem like a pretty straightforward job: Client provides visual elements, we develop a storyboard, client sends us some feedback, we fine-tune and finalise it shortly thereafter– no major technical difficulty there, so that should be it! However the devil is in the details, and even more so for the cosmetics industry. Understandably, whenever there is a big, new blockbuster product coming out getting global communication to follow the product guidelines is a daunting task. On the other hand our assignment was to create…

Put yourself in the shoes of a company executive:  You've being given a marketing presentation: Would you rather go through the monotony of a powerpoint presentation, or watch a movie? While both methods serve the same purpose, the better looking and more entertaining video cannot be ignored. 

Producing in-store promos may seem like a pretty straightforward job: Client provides visual elements, we develop a storyboard, client sends us some feedback, we fine-tune and finalise it shortly thereafter– no major technical difficulty there, so that should be it! However the devil is in the details, and even more so for the cosmetics industry. Understandably, whenever there is a big, new blockbuster product coming out getting global communication to follow the product guidelines is a daunting task. On the other hand our assignment was to create…

With Gen-Y now reaching into every level of the job market, training just isn't the same. Use of video as a medium for edu-tainment is a must even for internal training, and particularly for the cosmetics industry. So we directed our lovely talents to act in an impromptu Side Walk Interview.