For it’s 10th annual event, the HKJFF wanted to make a branded video to raise awareness of the event, using the HKJFF logo as the storyboard foundation.

The HKJFF logo contains three perspectives in it’s design:

1. The Star of David - Historic symbol of the Jewish faith and culture.
2. Audience eyes - Well, it is a film festival.
3. A circle of people holding hands - Bringing the community together for culture, entertainment, and new friends.

From Howard’s storyboard, Filmages developed and choreographed a cast of unique characters, composited, edited, and synched the edit to Carol’s great music.