The startup company, Nivose, needed to showcase their winter athleisure fashion for a crowdfunding campaign on the French platform, Ulule.

But, there was no actual collection to feature! So how could we create an eye-catching promo video without any products?

Luckily, we were given 2 prototype styles of winter jacket and some old posters of the original Nivose branding from 1936.

With these in hand we told the legacy of their brand name using a creative mix of vintage graphic styles and green screen technology.