E-commerce is not only a sophisticated technology, but also an extremely complicated concept with a lot of moving parts; Online retailing, ad banner administration, consumer behavior tracking, promotional offers, online payments, warehouse management, fulfillment, and much more. So to add some clarity to the complexity and get ClearGo’s message out loud and clear we used dynamic motion graphics. Motion graphics helped to represent abstract concepts and give a unified look in line with Cleargo brand identity.