[ { "work_title": "The Basketball Practice Planner", "client": "CoachBase", "clientURL": "coachbase", "workID": "502", "wordDate": "2015", "show_brand": "{show_brand}", "description": "\n \n

If you thought you could escape from your electronic devices when playing sports, think again! Coachbase<\/a>'s neat app is making its way onto the best basketball courts around the world.<\/p>\n\n

In this 60 second explainer we needed to feature the app's extraordinary ease of use, so we put it to work in real-life.<\/p>\n\n

We based our story around the character of a full-time professional \/ part-time coach, switching between third and first-person perspectives. To do this we built a custom \"iCamera\" rig to track the app while our actor was on the move.<\/p>\n\n

Oh, and casting a team of American-looking teenagers in Hong Kong during the summer holidays was not the least of our challenges...<\/p>\n ", "longdescription": "

If you thought you could escape from your electronic devices when playing sports, think again! Coachbase<\/a>'s neat app is making its way onto the best basketball courts around the world.<\/p>\n\n

In this 60 second explainer we needed to feature the app's extraordinary ease of use, so we put it to work in real-life.<\/p>\n\n

We based our story around the character of a full-time professional \/ part-time coach, switching between third and first-person perspectives. To do this we built a custom \"iCamera\" rig to track the app while our actor was on the move.<\/p>\n\n

Oh, and casting a team of American-looking teenagers in Hong Kong during the summer holidays was not the least of our challenges...<\/p>", "descriptionlink": "", "thumb": "/images/made/images/thumbs/CoachBase_00001_840_473.jpg", "selectButton": "Add to Selection", "selectButtonClass": "addToSelection", "selectURL": "https:\/\/www.filmages.com\/?ACT=29&p=YToyOntzOjg6ImVudHJ5X2lkIjtzOjM6IjUwMiI7czoxMToiY2xvbmVkX2Zyb20iO2I6MDt9&ret=https%3A%2F%2Fwww.filmages.com%2F_ajax%2FworkDetail-json%2Fthe-basketball-practice-planner", "status" : "listed", "shareURL": "https:\/\/www.filmages.com\/project\/the-basketball-practice-planner", "videoID": "Ff4gMgRS5O4", "self_video" : "false", "flexvideo" : "flex-video widescreen", "categories" : [ "Promotional","Sports","Technology"], "categoriesURL" : [ "https://www.filmages.com/work/category/promotional","https://www.filmages.com/work/category/sports","https://www.filmages.com/work/category/technology"], "tags" : ["product"], "tagsURL" : ["/work/tag/product"], "thumbs" : [ "\/images\/made\/images\/thumbs\/CoachBase_00002_300_169.jpg","\/images\/made\/images\/thumbs\/CoachBase_00003_300_169.jpg","\/images\/made\/images\/thumbs\/CoachBase_00004_300_169.jpg"], "awards" : [ ], "awardsName" : [ ], "clientID" : "501" } ]