[ { "work_title": "Gala Le Centenaire", "client": "Le Souvenir Fran├žais", "clientURL": "le-souvenir-francais", "workID": "639", "wordDate": "2018", "show_brand": "{show_brand}", "description": "\n \n

When Le Souvenir Français approached us to create a movie for their annual gala fundraising dinner we knew that it was going to be a tough sell. <\/p>\n\n

Look around, war memorials and the wellbeing of ex-servicemen are not exactly hot topics at the moment. <\/p>\n\n

So we put our communication skills into action to help a cause that gives back to those who honoured their country in their service.<\/p>\n\n

The fundraising efforts were a great success when our little Paul and Mei characters turned an otherwise formal dinner upside down and struck a strong emotional chord in the audience. <\/p>\n ", "longdescription": "

When Le Souvenir Français approached us to create a movie for their annual gala fundraising dinner we knew that it was going to be a tough sell. <\/p>\n\n

Look around, war memorials and the wellbeing of ex-servicemen are not exactly hot topics at the moment. <\/p>\n\n

So we put our communication skills into action to help a cause that gives back to those who honoured their country in their service.<\/p>\n\n

The fundraising efforts were a great success when our little Paul and Mei characters turned an otherwise formal dinner upside down and struck a strong emotional chord in the audience. <\/p>", "descriptionlink": "", "thumb": "/images/made/images/thumbs/Le_Souvenir_Fran├žais_00001_840_473.jpg", "selectButton": "Add to Selection", "selectButtonClass": "addToSelection", "selectURL": "https:\/\/www.filmages.com\/?ACT=29&p=YToyOntzOjg6ImVudHJ5X2lkIjtzOjM6IjYzOSI7czoxMToiY2xvbmVkX2Zyb20iO2I6MDt9&ret=https%3A%2F%2Fwww.filmages.com%2F_ajax%2FworkDetail-json%2Fpaul-mei-animation", "status" : "listed", "shareURL": "https:\/\/www.filmages.com\/project\/paul-mei-animation", "videoID": "DMPPES5WySA", "self_video" : "false", "flexvideo" : "flex-video widescreen", "categories" : [ "Celebration","Animation","Documentary","NGO"], "categoriesURL" : [ "https://www.filmages.com/work/category/celebration","https://www.filmages.com/work/category/animation","https://www.filmages.com/work/category/documentary","https://www.filmages.com/work/category/ngo"], "tags" : ["french"], "tagsURL" : ["/work/tag/french"], "thumbs" : [ "\/images\/made\/images\/thumbs\/Le_Souvenir_Fran\u00e7ais_00002_300_169.jpg","\/images\/made\/images\/thumbs\/Le_Souvenir_Fran\u00e7ais_00003_300_169.jpg","\/images\/made\/images\/thumbs\/Le_Souvenir_Fran\u00e7ais_00004_300_169.jpg"], "awards" : [ ], "awardsName" : [ ], "clientID" : "638" } ]