[ { "work_title": "Aim High, Think Big", "client": "Knight Frank", "clientURL": "knight-frank", "workID": "235", "wordDate": "2014", "show_brand": "{show_brand}", "description": "\n \n

Being nominated in 3 categories at the prestigious the Royal Institution of Chartered Surveyors (RICS) 2014 Annual Awards is quite an achievement, but this was only the beginning for Knight Frank<\/a> because they only had days to piece together their 45-second video submission per category nomination.<\/p>\n\n

We got a call just a week before Chinese New Year. That’s right; THE Chinese New Year that paralyses the entire region for a full week. By experience we knew that submissions would be judged on hard facts contained in the printed submission. However, we knew that we had to create something fresh and bold for the fastidious jury panel. Moreover, win or lose, we wanted the videos to steal the show!<\/p>\n\n

So we proposed to intertwine 3 athletic disciplines with the 3 categories in order to surprise, delight, and leave a long-lasting impression. It was a risky pitch, but we were pleasantly surprised to receive the full trust and creative support from KF.<\/p>\n\n

“Big thanks to you and your team in producing such high quality videos! We got two [out of three] of the awards nailed – Residential and the Professional Services. The videos were the talk of the town last night and we received big compliments in terms of our out-of-the-box presentation of our teams.”
\nNatalie Tsui, Head of Marketing & Communications <\/em>- Knight Frank <\/strong><\/p>\n ", "longdescription": "

Being nominated in 3 categories at the prestigious the Royal Institution of Chartered Surveyors (RICS) 2014 Annual Awards is quite an achievement, but this was only the beginning for Knight Frank<\/a> because they only had days to piece together their 45-second video submission per category nomination.<\/p>\n\n

We got a call just a week before Chinese New Year. That’s right; THE Chinese New Year that paralyses the entire region for a full week. By experience we knew that submissions would be judged on hard facts contained in the printed submission. However, we knew that we had to create something fresh and bold for the fastidious jury panel. Moreover, win or lose, we wanted the videos to steal the show!<\/p>\n\n

So we proposed to intertwine 3 athletic disciplines with the 3 categories in order to surprise, delight, and leave a long-lasting impression. It was a risky pitch, but we were pleasantly surprised to receive the full trust and creative support from KF.<\/p>\n\n

“Big thanks to you and your team in producing such high quality videos! We got two [out of three] of the awards nailed – Residential and the Professional Services. The videos were the talk of the town last night and we received big compliments in terms of our out-of-the-box presentation of our teams.”
\nNatalie Tsui, Head of Marketing & Communications <\/em>- Knight Frank <\/strong><\/p>", "descriptionlink": "", "thumb": "/images/made/images/thumbs/KF_Professional_Services_00001_840_473.jpg", "selectButton": "Add to Selection", "selectButtonClass": "addToSelection", "selectURL": "https:\/\/www.filmages.com\/?ACT=29&p=YToyOntzOjg6ImVudHJ5X2lkIjtzOjM6IjIzNSI7czoxMToiY2xvbmVkX2Zyb20iO2I6MDt9&ret=https%3A%2F%2Fwww.filmages.com%2F_ajax%2FworkDetail-json%2Fknight-frank_aim-high-think-big", "status" : "listed", "shareURL": "https:\/\/www.filmages.com\/project\/knight-frank_aim-high-think-big", "videoID": "ymInU9UKFNE", "self_video" : "false", "flexvideo" : "flex-video widescreen", "categories" : [ "Awards Ceremony","Corporate","Sports","Professional Services"], "categoriesURL" : [ "https://www.filmages.com/work/category/awards-ceremony","https://www.filmages.com/work/category/corporate","https://www.filmages.com/work/category/sports","https://www.filmages.com/work/category/professional-services"], "tags" : ["award winning"], "tagsURL" : ["/work/tag/award+winning"], "thumbs" : [ "\/images\/made\/images\/thumbs\/KF_Professional_Services_00002_300_169.jpg","\/images\/made\/images\/thumbs\/KF_Professional_Services_00003_300_169.jpg","\/images\/made\/images\/thumbs\/KF_Professional_Services_00004_300_169.jpg"], "awards" : [ "https:\/\/www.filmages.com\/images\/site\/awards\/2014_Site_bug_Platinum-Small.png"], "awardsName" : [ "Hermes Creative Awards 2014 Platinum Winner"], "clientID" : "362" } ]