[ { "work_title": "In Love with the Tram", "client": "Hong Kong Tramways", "clientURL": "hong-kong-tramways", "workID": "219", "wordDate": "2013", "show_brand": "{show_brand}", "description": "\n \n

HK Tramways<\/a> was bought out in April 2011 by a French JV between RATP (the Parisian MTR) and Véolia Transportation. Most low income people were worried that foreign investment would take advantage and raise fares. The general public was also very worried about the future of their beloved Ding-Ding. So far the new management has been very respectful of the tradition and is doing its best to modernize the fleet whilst remaining the lowest travel fare in Hong Kong.<\/p>\n\n

With a limited budget and enormous logistical constraints due to the nature of the railways lines, Filmages chose to portray the evolution of the city and its architecture by following the same woman through 4 distinct eras:
\n- Pre-WWII (1904-1945) with elegant Cheongsam or Qipao
\n- The 50s and 60s, with the emergence of a growing female working force
\n- The eccentric 70’s
\n- Modern-day with a natural look with a touch of Chinese silk tradition.<\/p>\n\n

Special thanks to Charlot Kryza (Stylist), Jan (Model) & Jojo (Hair & Make-up)
\nAnother version<\/a> of that movie was created for the Hong Kong Tramways 110th Anniversary
\n <\/p>\n ", "longdescription": "

HK Tramways<\/a> was bought out in April 2011 by a French JV between RATP (the Parisian MTR) and Véolia Transportation. Most low income people were worried that foreign investment would take advantage and raise fares. The general public was also very worried about the future of their beloved Ding-Ding. So far the new management has been very respectful of the tradition and is doing its best to modernize the fleet whilst remaining the lowest travel fare in Hong Kong.<\/p>\n\n

With a limited budget and enormous logistical constraints due to the nature of the railways lines, Filmages chose to portray the evolution of the city and its architecture by following the same woman through 4 distinct eras:
\n- Pre-WWII (1904-1945) with elegant Cheongsam or Qipao
\n- The 50s and 60s, with the emergence of a growing female working force
\n- The eccentric 70’s
\n- Modern-day with a natural look with a touch of Chinese silk tradition.<\/p>\n\n

Special thanks to Charlot Kryza (Stylist), Jan (Model) & Jojo (Hair & Make-up)
\nAnother version<\/a> of that movie was created for the Hong Kong Tramways 110th Anniversary
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