[ { "work_title": "Cosmo Supply Lab", "client": "Divine Agency", "clientURL": "divine-agency", "workID": "209", "wordDate": "2013", "show_brand": "{show_brand}", "description": "\n \n

The Challenge: <\/em>Cosmo Supply Lab is a leading manufacturer of mix-material accessories, mostly for “Who Shall Not Be Named”. So we had to show without showing, explain without being specific, demonstrate without end products, yet convince uncompromisingly.
\nYeah.<\/p>\n ", "longdescription": "

The Challenge: <\/em>Cosmo Supply Lab is a leading manufacturer of mix-material accessories, mostly for “Who Shall Not Be Named”. So we had to show without showing, explain without being specific, demonstrate without end products, yet convince uncompromisingly.
\nYeah.<\/p>", "descriptionlink": "

The Solution: We borrowed from the craft of magicians who are always attracting the audience's attention to distract from what should not be visible. We carefully worked out the frame and camera moves, and added dynamic visual effects to work out the magic.<\/p>\n\n


\nOh, and if you want to know more about how the human attention can be easily deceived, watch the hilarious and highly inspirational Apollo Robbins' TedTalk<\/a>.<\/p>", "thumb": "/images/made/images/thumbs/Divine_Agency_Cosmo_Supply_Lab_00001_840_473.jpg", "selectButton": "Add to Selection", "selectButtonClass": "addToSelection", "selectURL": "https:\/\/www.filmages.com\/?ACT=29&p=YToyOntzOjg6ImVudHJ5X2lkIjtzOjM6IjIwOSI7czoxMToiY2xvbmVkX2Zyb20iO2I6MDt9&ret=https%3A%2F%2Fwww.filmages.com%2F_ajax%2FworkDetail-json%2Fdivine-agency_cosmo-supply-lab", "status" : "listed", "shareURL": "https:\/\/www.filmages.com\/project\/divine-agency_cosmo-supply-lab", "videoID": "mmQid8Qp1y8", "self_video" : "false", "flexvideo" : "flex-video widescreen", "categories" : [ "Promotional","Corporate","Interview","Motion Graphics","Technology"], "categoriesURL" : [ "https://www.filmages.com/work/category/promotional","https://www.filmages.com/work/category/corporate","https://www.filmages.com/work/category/interview","https://www.filmages.com/work/category/motion-graphics","https://www.filmages.com/work/category/technology"], "tags" : ["factory","award winning","china","robot"], "tagsURL" : ["/work/tag/factory","/work/tag/award+winning","/work/tag/china","/work/tag/robot"], "thumbs" : [ "\/images\/made\/images\/thumbs\/Divine_Agency_Cosmo_Supply_Lab_00002_300_169.jpg","\/images\/made\/images\/thumbs\/Divine_Agency_Cosmo_Supply_Lab_00003_300_169.jpg","\/images\/made\/images\/thumbs\/Divine_Agency_Cosmo_Supply_Lab_00004_300_169.jpg"], "awards" : [ "https:\/\/www.filmages.com\/images\/site\/awards\/ava_awards_logo.jpg"], "awardsName" : [ "AVA Digital Awards 2014: Gold Award Winner"], "clientID" : "331" } ]