[ { "work_title": "World’s Top Chefs series: Alvin Leung", "client": "Classic Fine Foods", "clientURL": "classic-fine-foods", "workID": "204", "wordDate": "2013", "show_brand": "{show_brand}", "description": "\n \n

Chef Alvin Leung chats about his innovative culinary philosophies of “Xtreme Chinese” cuisine, Bo Innovation, and where he finds inspiration in and around his hometown of Hong Kong.<\/p>\n\n


\nBo Innovation is Alvin’s restaurant in Hong Kong where one can experienced his “Xtreme Chinese” cuisine. It has been awarded 2 Michelin Stars, and with his tattooed chefs, Zen décor, and impeccable service, the experience there is unlike any other. <\/p>\n ", "longdescription": "

Chef Alvin Leung chats about his innovative culinary philosophies of “Xtreme Chinese” cuisine, Bo Innovation, and where he finds inspiration in and around his hometown of Hong Kong.<\/p>\n\n


\nBo Innovation is Alvin’s restaurant in Hong Kong where one can experienced his “Xtreme Chinese” cuisine. It has been awarded 2 Michelin Stars, and with his tattooed chefs, Zen décor, and impeccable service, the experience there is unlike any other. <\/p>", "descriptionlink": "

For this movie, we were given cartes-blanches on the creative.
\nWe wanted to stay away from the tired style of the step-by-step recipe video, but at the same time, we also wanted to avoid being purely abstract. We put Chef Leung into the context of his hometown, as this segment will address a predominantly International audience, who may look to choose Hong Kong as their next gastronomic destination.<\/p>\n\n

Classic Fine Foods is the market leading importer and distributor of the finest ingredients. It serves the vast majority of five-star hotels and high-end restaurants in Asia, with an expanding presence in the Middle East and Europe.
\nTo pay tribute to their favourite Chefs, they have commissioned a “World’s Top Chefs series”, with a second movie about Umberto Bombana.<\/p>\n\n

Shortly after this movie was released, Alvin Leung was selected as one of the renowned judges for MasterChef Canada, the popular reality\/cooking show. We are thrilled that you will be seeing some of the footage we produced with Alvin last summer in the show. There is no doubt that Alvin’s legendary showmanship will be fun to watch. <\/p>\n\n

> Bo Innovation official website<\/a><\/p>\n\n

> Classic Fine Foods official website<\/a><\/p>\n\n

> MasterChef Canada official website<\/a><\/p>", "thumb": "/images/thumbs/Classic-Fine-Foods-Bo-Innovation.jpg", "selectButton": "Add to Selection", "selectButtonClass": "addToSelection", "selectURL": "https:\/\/www.filmages.com\/?ACT=29&p=YToyOntzOjg6ImVudHJ5X2lkIjtzOjM6IjIwNCI7czoxMToiY2xvbmVkX2Zyb20iO2I6MDt9&ret=https%3A%2F%2Fwww.filmages.com%2F_ajax%2FworkDetail-json%2Fclassic-fine-foods_worlds-top-chefs-alvin-leung", "status" : "listed", "shareURL": "https:\/\/www.filmages.com\/project\/classic-fine-foods_worlds-top-chefs-alvin-leung", "videoID": "MWajSN0mCq4", "self_video" : "false", "flexvideo" : "flex-video widescreen", "categories" : [ "Promotional","Documentary","Interview","Food & Beverage"], "categoriesURL" : [ "https://www.filmages.com/work/category/promotional","https://www.filmages.com/work/category/documentary","https://www.filmages.com/work/category/interview","https://www.filmages.com/work/category/food-beverage"], "tags" : ["restaurant","michelin starred","award winning","craftmanship"], "tagsURL" : ["/work/tag/restaurant","/work/tag/michelin+starred","/work/tag/award+winning","/work/tag/craftmanship"], "thumbs" : [ "\/images\/made\/images\/thumbs\/Classic_Fine_Foods_AlvinLeung_00002_300_169.jpg","\/images\/made\/images\/thumbs\/Classic_Fine_Foods_AlvinLeung_00003_300_169.jpg","\/images\/made\/images\/thumbs\/Classic_Fine_Foods_AlvinLeung_00004_300_169.jpg"], "awards" : [ "https:\/\/www.filmages.com\/images\/site\/awards\/ava_awards_logo.jpg"], "awardsName" : [ "AVA Digital Awards 2014: Platinum Award Winner"], "clientID" : "321" } ]