Title: "Black Carat"
Client: L'Oréal - Scental
Date: August 2008
For their roll-out of Virtuose Black Carat mascara, Scental again turned to Filmages for an original design and presentation.
Since it is to be displayed at points of sale, branding and packaging are the foremost priorities. As part of Scental's market positioning, the product comes in unique, distinctive packaging.
The video is attractive, sophisticated, and, most importantly, strongly identifies the product and brand, making it easy for customers to find and purchase.
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