- Title:"WOORI GMAL Grand Opening"
- Client:WOORI Global Market Asia Ltd
- Date: October 2006
- Woori Global Market Asia Ltd was the first Korean investment bank ever to set foot outside of Korea. One straight goal was given to FILMAGES: convince the crême de la crême of the regional banking scene during a splash opening ceremony at the Grand Hyatt that Woori GMAL was an open, trustworthy partner.
We chose to challenge the bank's conservative way of communicating, and proposed to spin the story very much like a financial news reportage.
Not only was the evening a thundering success, but the client said that the video was praised and mentioned in each and every of the numerous meetings that followed immediately afterward.
The project took less than 6 weeks from discovery meeting to final delivery, 8-page brochure included.
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