Title: "Hitachi Data Systems - Data Storage for IT Business Needs"
Client: The BlueCurrent Group
Date: November 2011
Blue Current Group commissioned Filmages to produce a teaser video to attract IT executives to download a White Paper produced by Hitachi Data System (HDS) on data storage management.
A bit of a dry topic? Well, we managed to develop an original and catchy animation to raise attention of the busy IT experts. Based on our own script proposal we work along with the client to generate a smooth visual flow with a strong impact. Our ITX character outline is simple, yet able to tell a rather complex story with simple emotions. The viewers is introduced to a few major findings in an entertaining way and is then invited to log in on the HDS website for more details about the report.
Adding a jazzy tune and a casual voice over, following an engaging color scheme (blue/white/red) and working on some delicate transitions, Filmages delivered an inspirational video ready to be launched on the internet via HDS website, HDS youtube channel and HDS Facebook page – just one month after the first draft.