Client: French Chamber of Commerce & Industry in HK (FCCIHK)
Date: September 2011
The French Chamber of Commerce and Industry in Hong Kong commissioned Filmages to create an upbeat promotional video to point out 2 main trends: the growth of their members (755) and the FCCIHK strong appeal to non-French companies aiming to deepen ties with French businesses. Filmages came up with the idea of filming interviews outdoor to give a feel of involvement of French businesses in the city. Also Filmages developed a narrative continuity through a well-prepared script that would link each sequence with one another.
Right from the start, Filmages sets the mood with speedy shots of busy streets of Hong Kong as a place of global exchanges. Next step is to illustrate the “French layer” in Hong Kong with a strong presence of French leaders in key sectors such as infrastructure, banking, environment, food and beverage, logistics etc. Last but not least, come the actions and services proposed by the FCCIHK. The whole process finds its logic with the 17 interviewees filmed on the field. They were FCCIHK members or FCCIHK staff, ready to confidently convey the message of an active and successful French business community supported by the FCCIHK.
Although August offered a surprisingly bad weather and that everyone was not back from holiday yet we managed to shoot all the interviews within 3 weeks. Post-production included the editing, the music integration and rotoscoping of 3 shots to integrate key words (insight, inspire, influence) as well as sound mix and color grading. The video was ready to reveal its impact at the FCCIHK Annual Dinner.