For its yearly marketing awards, the HSBC management wanted to convey a corporate message in a fresher way to its teams and younger staff. Under the project management of Jack Morton Worldwide, our creative proposal was to use social network visual vocabulary to chapter the different parts of the video. In that spirit, Filmages designed a colourful interface, the FAMEbook.
To accommodate a tight production deadline and offer the greatest possible flexibility for many last minute amendments, Filmages developed a very detailed storyboard, and then turned it into a customized video animation presenting 10 categories (with 3 winners for each). Besides motion graphics and original designs, Filmages applied its best expertise in chroma key composition, 3D animation (for the trophies), pixelization of real footage and sound mixing (juggling with 2 alternative VOs).