For it's 10th annual event, the HKJFF wanted to make a branding video to raise awareness of the event, using the HKJFF logo as the storyboard foundation.
The HKJFF logo contains three perspectives in it's design.
1. The Star of David - Historic symbol of the Jewish faith and culture.
2. Audience eyes - Well, it IS a film festival.
3. A circle of people holding hands - Bringing the community together for culture, entertainment, and new friends.
From Howard's storyboard, Filmages developed and choreographed a cast of unique individual characters, composited, edited, and synched to Carol's great music.