Case Study - MIPIM ASIA 2007

MIPIM Asia 2007


One of our biggest projects in 2007 was MIPIM Asia. Filmages was called upon for filming, editing, scriptwriting, sound recording, music composition, live feed direction, motion graphics, and animation services.

The client was hosting an international property exhibition at the HKCEC. Our brief: Impact and Impress.

It began in September with the filming of the MIPIM jury, a group of senior figures in international real estate were in Hong Kong deliberating the winners of the MIPIM Property Awards. Even the jurors themselves were impressed that we had taken a fairly uneventful day and made it look interesting and dynamic.

Next, Filmages was asked to produce the background video for the Awards Ceremony, a combination of animation, video, and voice over in sync with the organiser's minute-by-minute rundown. For this we combined the organiser's logos with tailor made motion graphics for an impressive, majestic effect.

The third element of the project was to edit and compile 1-minute videos of each of the nominated projects onto a DVD video for broadcast in the exhibition's Awards Gallery. Of the 21 nominated projects, only 5 videos were submitted in the proper length and format. The other 16 were edited, animated, and re-encoded by Filmages into the high-quality productions MIPIM required. After all, these are the best Asian property projects of the year.

For the exhibition's pre-opening on November 27th through its close on November 30th, Filmages brought in a 5-camera crew to record major goings-on, conferences, and special events taking place in the HKCEC as well as outside venues. Managing all of the various schedules and events over the four days proved to be a challenge, one that the Filmages team handled readily.

Interestingly, while we were filming, the organiser informed us that one of the exhibitors, the Russian property development company Arcade, wanted to film a video for them, to show the governor of their region the scope and scale of the MIPIM Asia event. Could Filmages provide a solution on short notice? No problem! Filmages called in another camera, took the footage in a single day, edited and uploaded the finished video via ftp within a week, in time for Arcade's meeting with the governor.

On the evening of November 28 was the MIPIM Asia Awards Ceremony, a huge splash event with many of the global top-tier real estate personalities in attendance. Filmages filmed the event and directed the live camera broadcast, switching between three cameras, displayed in the foyer of the theatre for latecomers without seats.

After all that, we took our footage back for editing MIPIM's promotional video for 2008. By focusing on the Client's goals and desired impact, Filmages has created a video with dynamic imagery, interesting graphics, facts and figures, strong branding, and the overall message that MIPIM Asia 2008 is not to be missed. Delivery: Today, January 22nd.

Check it out at www.mipimasia.com for the full video, or visit Our Work for selected extracts.