[
    
    {
        "work_title": "Basketball Practice Planner App",
        "client": "CoachBase",
		"clientURL": "coachbase",
        "workID": "502",
        "wordDate": "2015",
        "show_brand": "{show_brand}",
        "description": "\n        \n        <p>If you thought you could escape from your electronic devices when&nbsp;playing sports, think again!&nbsp;<a href=\"http:\/\/www.coachbase.com\">Coachbase<\/a>&#39;s neat app is making its way onto&nbsp;the best basketball courts around the world.<\/p>\n\n<p>In this 60 second explainer we needed to feature the app&#39;s extraordinary&nbsp;ease of use, so we put it to work in real-life.<\/p>\n\n<p>We based our story around the character of a full-time professional \/ part-time coach,&nbsp;switching between third and&nbsp;first-person perspectives. To do this we built&nbsp;a custom \"iCamera\" rig to&nbsp;track&nbsp;the app while our actor was on the move.<\/p>\n\n<p>Oh, and casting a team of American-looking teenagers in Hong Kong during the summer holidays was not the least of our challenges...<\/p>\n        ",
		"longdescription": "<p>If you thought you could escape from your electronic devices when&nbsp;playing sports, think again!&nbsp;<a href=\"http:\/\/www.coachbase.com\">Coachbase<\/a>&#39;s neat app is making its way onto&nbsp;the best basketball courts around the world.<\/p>\n\n<p>In this 60 second explainer we needed to feature the app&#39;s extraordinary&nbsp;ease of use, so we put it to work in real-life.<\/p>\n\n<p>We based our story around the character of a full-time professional \/ part-time coach,&nbsp;switching between third and&nbsp;first-person perspectives. To do this we built&nbsp;a custom \"iCamera\" rig to&nbsp;track&nbsp;the app while our actor was on the move.<\/p>\n\n<p>Oh, and casting a team of American-looking teenagers in Hong Kong during the summer holidays was not the least of our challenges...<\/p>",
		"descriptionlink": "",
        "thumb": "/images/made/images/thumbs/CoachBase_00001_840_473.jpg",
        
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		"status" : "listed",
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		"tags" : ["product","kickstarter","startup"],
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