[
    
    {
        "work_title": "Lâncome - Bex",
        "client": "L’Oréal",
		"clientURL": "loreal",
        "workID": "61",
        "wordDate": "2008",
        "show_brand": "{show_brand}",
        "description": "\n        \n        <p>Producing in-store promos may seem like a pretty straightforward job:&nbsp;Client provides visual elements, we develop a storyboard, client sends us some feedback, we fine-tune and finalise it&nbsp;shortly thereafter&ndash; no major technical difficulty there,&nbsp;so that should be it!<\/p>\n\n<p>However the devil is in the details, and even more so for the cosmetics industry.<\/p>\n\n<p>Understandably, whenever there is a big, new blockbuster product coming out&nbsp;getting global&nbsp;communication&nbsp;to follow the product guidelines is a daunting task.&nbsp;On the other hand our assignment was to create something unique, exclusive for Asia-Pacific.<\/p>\n\n<p>So, with little room to maneuver,&nbsp;we managed to create a visually attractive animation and successfully surpassed&nbsp;the brand-guardian&#39;s approval.<\/p>\n        ",
		"longdescription": "<p>Producing in-store promos may seem like a pretty straightforward job:&nbsp;Client provides visual elements, we develop a storyboard, client sends us some feedback, we fine-tune and finalise it&nbsp;shortly thereafter&ndash; no major technical difficulty there,&nbsp;so that should be it!<\/p>\n\n<p>However the devil is in the details, and even more so for the cosmetics industry.<\/p>\n\n<p>Understandably, whenever there is a big, new blockbuster product coming out&nbsp;getting global&nbsp;communication&nbsp;to follow the product guidelines is a daunting task.&nbsp;On the other hand our assignment was to create something unique, exclusive for Asia-Pacific.<\/p>\n\n<p>So, with little room to maneuver,&nbsp;we managed to create a visually attractive animation and successfully surpassed&nbsp;the brand-guardian&#39;s approval.<\/p>",
		"descriptionlink": "",
        "thumb": "/images/made/images/thumbs/Scental_BEX_00001_840_473.jpg",
        
        "selectButton": "Add to Selection",
		"selectButtonClass": "addToSelection",
        "selectURL": "https:\/\/www.filmages.com\/?ACT=29&p=YToyOntzOjg6ImVudHJ5X2lkIjtzOjI6IjYxIjtzOjExOiJjbG9uZWRfZnJvbSI7YjowO30=&ret=https%3A%2F%2Fwww.filmages.com%2F_ajax%2FworkDetail-json%2Floreal_lancome-bex",
        
		"status" : "listed",
		"shareURL": "https:\/\/www.filmages.com\/project\/loreal_lancome-bex",

        
        "videoID": "xI4fvmlrG5w",
        "self_video" : "false",
         "flexvideo" : "flex-video widescreen",
        
        
        "categories" : [ "In Store ","Animation","Fashion & Beauty"],
		"categoriesURL" : [ "https://www.filmages.com/work/category/in-store","https://www.filmages.com/work/category/animation","https://www.filmages.com/work/category/fashion-beauty"],
		
		"tags" : [],
		"tagsURL" : [],

        "thumbs" : [ "\/images\/made\/images\/thumbs\/Scental_BEX_00002_300_169.jpg","\/images\/made\/images\/thumbs\/Scental_BEX_00003_300_169.jpg","\/images\/made\/images\/thumbs\/Scental_BEX_00004_300_169.jpg"],
		"awards" : [ ],
		"awardsName" : [ ],

        "clientID" : "363"

	}
]