[ { "work_title": "HK Disneyland + PhotoPass Apps", "client": "Hong Kong Disneyland", "clientURL": "hong-kong-disneyland", "workID": "565", "wordDate": "2017", "show_brand": "{show_brand}", "description": "\n \n
A Tale of Two Apps...<\/p>\n\n
The brief was to create 3 different edits, showcasing the HK Disneyland Park app<\/a>, PhotoPass app<\/a>, and one edit that would combine both. Pressed by the upcoming holiday season, we had to pull the whole production - storyboarding, location scouting, talent sourcing - in just a couple of weeks. Shooting from sunrise to sunset on one of the hottest days of the year certainly added another level of difficulty, but made it happen.<\/p>\n\n During post-production, the challenge was to tell a story that demonstrated the two different apps' functionalities without being too long or confusing, and up to Disney's high standards. A Tale of Two Apps...<\/p>\n\n The brief was to create 3 different edits, showcasing the HK Disneyland Park app<\/a>, PhotoPass app<\/a>, and one edit that would combine both. Pressed by the upcoming holiday season, we had to pull the whole production - storyboarding, location scouting, talent sourcing - in just a couple of weeks. Shooting from sunrise to sunset on one of the hottest days of the year certainly added another level of difficulty, but made it happen.<\/p>\n\n During post-production, the challenge was to tell a story that demonstrated the two different apps' functionalities without being too long or confusing, and up to Disney's high standards.
\n <\/p>\n ",
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"categories" : [ "Promotional","Motion Graphics","Hospitality"],
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